1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.1 Promotion A
Student Book
pp 196–203
Promoting your festival
The success of your festival will depend on your managing to attract an audience for the
various events being staged.
Finding your target audience
Consider your programme of events one by one.
Write a brief description of each event and identify the possible target audience(s) for
each.
Name of festival: Central Fest
Description of event Target audience
Archery Everyone
Performances Everyone, people who are interested in
performances e.g. dancing, singing and students
to support their peers as the performances will be
from school students.
Balloon modelling Children
Make-up Children (girls)
Nail painting Children (girls)
Workshops Everyone as these workshops help people to
- Citizenship stalls understand and take an interest in different
things.
- Idea store stall
- Apps for Good stall
Cinema room Everyone (families)
Jump photography Everyone
2 Bouncy castle Children
(5-9) –smaller bouncy castle
(9-15) – bigger bouncy castle
Women’s Institution Café Everyone
School Band Everyone but mainly people interested in music
and students to support their peers.
Paramedics Everyone at the festival in case of emergencies.
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